Entitled Dash & Cash -- the names of lead characters played by Sasaki Ippei and Yamakawa Kazutoshi -- the 5-minute film sees Sabu royally return to his running roots with a backdrop of speeding trains. Are their characters chasing or being chased? The gag at the end is ridiculous and almost becomes some kind of modern dance performance (you'll understand). Sabu told me this slick little short was completed in one day of shooting and two days of editing. Watch it here. Original short films that promote products (sometimes without the product even appearing) are nothing new in Japan or anywhere else, but a short film by a famous director of one country as the opening act for the big budget release of another is a pretty new concept -- at least a first in Japan. Kudos to United Cinemas, my favourite theater chain which also happens to be my local.
Sabu is also active on another creative front -- still photographs. Taken as part of the "artist's life" campaign promoting the new Olympus Pen series of cameras. Sabu snapped a series of photos taken while he was in Paris for Paris Project with "Arrested Memories" (see my June 13 entry). As he mentions in the interview portion, meetings went very well and it's looking like a fall 2010 shoot. He also laments the difficulties directors face in trying get original scripts off the ground in Japan. As I've mentioned on here and in more than a few industry articles, companies are becoming even more risk averse and want a strong gensaku (TV show, manga, novel, remake) to allay their investment fears.
Anyway, Sabu's Olympus shots alternate between scenery and self portraits, Sabu style (he had me pick the laceless Converse in Germany last year -- can't get them in Japan I guess?).

